Let me start this series of posts with some thoughts on what a Christian pastor’s page should be about. See if you agree.
First, the page should be clearly centered around Christ. “The main thing is to keep the main thing the main thing,” and Jesus Christ is the main thing about the Christian faith. The purpose of this page is the purpose of the church: to be a witness, a sign that points to Jesus.
That does not mean this page is only for those who follow Christ. It does mean that Jesus Christ is truly “the most interesting man in the world,” not some guy in a beer commercial. Most people don’t know that today, but everyone needs to. So we’ll work at sending that message here by being interesting, yet about Jesus at the same time.
Good signs keep the message clear by keeping it simple. The apostle Paul would agree: “For I resolved to know nothing while I was with you except Jesus Christ and him crucified” (1 Corinthians 2:2, NIV). This page will be simple in the same way.
“Simple” does not mean “shallow,” however, just “straightforward.” Any communicator needs to be clear enough for any interested reader to understand the message. No jargon, no groupthink; there’s too much of that in our culture already. I agree with Chronicles of Narnia author C.S. Lewis) that if you can’t explain a topic that simply, you really don’t understand it yourself.
So, to be clear, this page simply will be. Clear, that is. About Christ.